Renault needed to execute a campaign to motivate its sales force. The aim was to increase the number of sellers achieving their targets. The main prize would be an exceptional trip. However, the destination cannot be revealed until well into the year. This was the challenge: to invent an imaginary country that changed every year and that always reflected all the qualities of a great trip such as entertainment, partying, leisure, relaxation, etc.

To keep up the expectation for the trip by making teams participate in a questions and answers competition which will make them carry out research throughout the year to find out the destination. Creative: Sodikôvia is an imaginary country that would help us build up expectations about the “mystery destination”, and also to inform Sodican Sales Representatives about how to win the trip. What happened was that Sodikôvia started to grow in our hearts. It went from being an imaginary country, to becoming a real country: with a flag, a president, etc. A paradise to discover. Sodikôvia is different

Ongoing campaign 100% participation