We wanted to reach a target that is not conscious of the importance of donating clothes to people that really need them. There is not a better way to get to this audience than in fitting rooms of clothes shops. There, while they try new clothes on, they are invited to donate those clothes they no longer use.

The objectives to receive important donations were carried out inside the clothing shops, visits to the homepage increased, and the most important thing is that we were able to made a positive impact on the specific target, with a low inversion.