This commercial features real Save the Children workers from all over the world. These workers are shot entirely from behind or from their POV as they help real children in desperate need.

The film shows just how far Save the Children will go to help. Because every shot is taken from the POV of an aid worker, we feel as though we are relentlessly driving forwards, a good analogy for the ‘whatever it takes’ attitude of the Save the Children workers themselves. The spot finishes with the call to action ‘Help us reach every last child’.