We found a workaround, by posting the code as if it was a video and manager to do a full back-end integration to a voucher system, that could the voucher directly to the user’s phone - without leaving the news feed.

The campaign yielded unprecedented results, as every 7-Eleven in Copenhagen actually ran out of Coke Zeros – twice! Over 35.000 bottles were redeemed in a matter of a few weeks. We actually had to shut the campaign down 4 weeks early, because the bottler was getting complaints that they could not deliver Cokes fast enough and we only spent 50% of the media budget to get the results.