Cannes Lions
SAMSUNG GALAXY S5 LAUNCH-EVENT
KREIENBÜHL UND VOGLER, Zurich / SAMSUNG / 2015
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OVERVIEW
Description
Promotional launch event for the new Samsung GALAXY S5 including sales activation in shops in Switzerland.
Outcome
- 3 simultaneous live streams with over 700’000 people watching in 167 countries.
- With over 10’000 Samsung GALAXY S5 phones sold, the new product sold out on the launch weekend.
- 21’000 spectators in Bern and Zurich
- 265 participants and 32 winners
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