We tell the story of the U700 TVC from the different perspectives of the three participating characters. That means:Three unique stories of one 12.9mm ultra slim mobile phone and three 12.9mm ads that are linked to each other.All ads were published in 'Liebling' a German newspaper magazine for fashion and fine-arts which enabled us to create ultra slim 12.9mm format storytelling ads.

The interest in the telephone as being only 12.9mm went up +15 %.Registration and click peek on the website went up to 10%, considering that the ad was only 12.9mm slim.