Cannes Lions

SANDWICH SPREAD

MACHINE, Cape Town / MARMITE / 2014

Presentation Image
Presentation Image
Presentation Image

Overview

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Credits

Overview

Execution

Illustrations of optical illusions bearing the line "For some it's a trick, for some it's a treat" were projected against buildings within the city on Halloween night. From close, the image conveys a quiet setting of people eating Marmite sandwiches (treat) while from far the image conveys a classic Halloween icon (trick).

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