In China, the State Administration of Radio, Film and Television restrict media content in order to rein culture trends. In recent months, regulators have even ordered a cutback on TV entertainment. The general advertising style has been very conservative.

Idea:The greatest LOVE CONFESSION in China.Execution:We collected the greatest love confession throughout China, and posted the best on the billboards in Central Business Districts.The winner, a common guy, proposed to the No.1 sexiest movie star in China, Bingbing Fan.

Results:2 days, 630,000 views, 4,000 comments in the biggest BBS in China, went on first pages of nearly all the entertainment news across China.

More interestingly, Bingbing Fan responded to the proposal," Nothing is impossible", which promoted it into another biggest news in China.-Main topics of the top 4 video portals, -3 TV stations, -Over 10 newspapers, -Over 120 websites.-Earned 300m media impressions.Numerous target consumers are involved. Ladycare has won significant brand preference; ‘Love Lady More’ has become a favourite slogan in China.