An event was executed to promote Ladycare SideSafe Pad's new product benefit: Double SideSafe Barriers for double side-leak protection.In many bowling alleys throughout China, two young ladies kept throwing red balls into the gutter intentionally, an indication of product benefit: double side-leak protection. As they cheered for every gutter ball, people's attention was aroused. They were further informed of Ladycare SideSafe Pads' unique benefits.

The event was filmed and edited into a TV commercial. The eye-catching event and people' sreal reactions in the TVC helped to convey the product benefit to audiences effectively.