The commercial is a visual drama which is exciting and intriging, epic and yet believable. The central idea is about decision making and choices to arrive at tailor-made solutions. From the mass energy of the group, it focuses in towards the individual at the end. Earth colours and an expansive wind-swept landscape set the scene for the forward-moving pace of the commercial. The spot makes use of aerial and ground action photography, a mix of integrated locations and a blend of live action with some careful ‘massive’ effect work.