Cannes Lions
STUN CREATIVE, Los Angeles / NETFLIX / 2017
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Drew Barrymore pitches a new diet with amazing results. She is younger, more energetic and feels sexier than she has been in years! Thanks to the Santa Clarita Diet!
But then the spot takes a fun and sinister turn, when Drew reveals she can satisfy all her cravings and eat whoever she wants…yes, “who”! Then she takes a sensual bite of what appears to be raw flesh. But it’s ok, because as she tells us, “this guy was a real bastard.” She encourages us to get a piece of this new diet in which the first month is free, just like Netflix where the show streams.
This misdirect has bite and will leave you hungry for more. No wonder when the Drew spot premiered in the 2017 Golden Globes, Adweek said it "Stole the show..."
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