The Fair is set up in a very large inland field. Competing for the biggest stand or the most attractive sales promoters was out of the question….So, we looked up to the sky searching for help and, just like that, the answer appeared before our eyes: the Santander Rio hot air balloon, which later became the centre of attention.

The hot air balloon made four daily rides, and regardless of the stand the people were in, the hot air balloon was always object of looks. A ride together with celebrities was raffled off among the attendants.

10,000 own customers.The Bank invited 3,600 of those customers and the attendance rate reached 83%.