Santander planned to deliver a Christmas gift that could transmit this big celebration’s feeling, while revealing the new year’s wishes to its internal clients.

It is a brazilian tradition to offer friends and family panettones as gifts. We decided, then, to use this action as a friendlier way to present someone, avoinding the conventional 2D Christmas card. We created a package-card, with a mini-panettone inside.

As a brand experience, the client’s feedback was very positive.