We were asked to help create awareness for the 2007 Saturn OUTLOOK–a family-friendly SUV. Because this new vehicle was offered at a higher price point than any Saturn had ever been sold, before we needed to create a concept that would appeal to a more affluent audience than normal while remaining true to the brand. Our solution was to use the world of theatre to demonstrate how the vehicle’s design helps families contend with the everyday dramas of family living. We combined live-action, Flash-integrated video and visual effects with the hope of putting a new magical interactive spin on theater.