Cannes Lions
SID LEE, Paris / SKYN / 2018
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Description
This brand film identifies one of the most prominent intimacy barriers impacting our sexual relations today – technology.
The TVC lights an uncomfortable, yet irrefutable fact that technology is eating into all aspects of our daily lives, including bedroom time.
Directed by Terrence Neale, the spot transports us to an imagined, yet not so distant future – a future in which a universal dependence on threatens fundamental human connection.
This film opens our eyes and invite us to save intimacy. Because it’s not too late.
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