Skyn is an intimacy brand (condoms, lubricant, toys) and as other intimacy brands, talking about sex (even for educational purpose) on social media is complicated. Platforms like Youtube, Instagram, Facebook, Twitter, posts talking about sex are censored.

There is a lack of sex education for young people who are now learning from porn websites, leading to misbehaviors, violence, and bias about men and women relationship.

It is important to deliver the right message on the right platform to educate youth about intimacy.

The clitoris is still too little known by the new generations. Yet it is key for female pleasure and reducing the orgasm gap between men and women. But when an intimacy brand like SKYN tries to communicate about it, Social Media platforms censors it.

So we’ve decided to hi-jack a Twitch GeoguessR livestream to make influencers look for real places in the world that got names of Clitoris parts: Bulb Street, Mount Hood, Crura Lane, Shaft road and… Mount Clitoris. A roundabout way to talk about female pleasure on one of the most important platforms and to invite everyone to explore their body.

The clitoris. Half the world’s population has one but it’s hard to think of any other part of our anatomy that’s quite so shrouded in mystery.

Data of sexual behaviour research indicates very few women (less than 30%) reach orgasm during mixed-sex sexual activity, whereas men (over 90%) usually do.

There is a lack of sex education for young people who are now learning from porn websites, leading to misbehaviors, violence, and bias about men and women relationship.

Skyn is an intimacy brand (condoms, lubricant, toys) and as other intimacy brands, talking about sex (even for educational purpose) on social media is complicated. Platforms like Youtube, Instagram, Facebook, posts talking about sex are censored.

We’ve hi-jacked a Twitch live stream (in collaboration with influencers) to turn a game night into a conversation night about intimacy, orgasm, clitoris knowledge with the viewers.

Call to action : pleasure is an endless exploration

On July 31st (Orgasm Day), we've launched a Twitch partnership with NegaOryx (Twitch influencer) and 3 streamers to host a GeoguesseR game night, a geographical browser game in which players guess locations from Google street view imagery.

During the game, viewers and players realized that the different places where they were dropped got the same names as Clitoris parts : Bulb lane, Crura riverstick, Shaft Road, Mount Hood, Mount Clitoris.

A game livestream that turned into a conversation about intimacy, orgasm gap, women body, sex education.

The live stream last for 2 hours on Twitch.

Skyn’s exploration page immediately got +5800 visits during the Live on Twitch. Reactions were all positive. Viewers asked for more sex education contents like this.