Koreans use spoons in every meal, so it is common to see spoon cover in Korean restaurants.

So we picked the spoon cover as a new medium to deliver our message.

We remind people of the paradox – coexistence of obesity and hunger – before people eat their food by delivering our message through the spoon cover.

With this campaign, we can encourage people to regulate their own amount of food and participate into the donation in a very simple way.

We remind people of the paradox 'coexistence of obesity and hunger' before people eat their food by delivering our message through the spoon cover.

With this campaign, we can encourage people to regulate their own amount of food and participate into the donation in a very simple way.

We print the face of a hungry child in the front cover. so it looks like the child is biting the spoon and put the following message in the back cover.

Save calories to save children.

Please put just right amount of food you should eat for your health.

Saved money from saved food and cost will be donated to the children who are suffering from hunger through Food Bank.

The reason why we say 'Save calories' instead of 'Save food' is to stimulate the psychology of today’s people wanting to lose weight for their health, hence more donations would come.

We have this campaign at a buffet-style restaurant where people waste the most food.

The restaurant customers try to regulate the amount of food that they eat and the food waste is reduced by 36% as a result.

Saved food cost is donated to the hungry children through Food Bank.

The simple spoon cover now becomes the new channel to deliver the message of Food Bank.