Cannes Lions
STRAWBERRYFROG, New York / SUNTRUST BANKS / 2017
Overview
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Credits
Description
We begin with a montage of graphic shots that capture the everyday, ordinary routine of workers getting a ballpark ready for a game. We see the perfect but mundane
choreography of everything being prepped; washing off stadium seats, rakes scraping infield dirt, brooms sweeping concrete floors and a microphone being set up for the national anthem.
Feedback from this microphone summons the attention of the main character. An average maintenance worker. The next thing we know he’s standing in front of the mic, staring at it like a diver on the edge of cliff. The rest of the field team looks up from their work. Without worrying about them, our hero bravely breaks into a Bon Jovi a capella. His absolute confidence surpasses his talent.
Our hero’s performance builds into an all-out self-expression of confidence. His attitude is infectious. His coworkers are now also fearlessly singing along.
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