Cannes Lions
BBDO PORTUGAL, Lisbon / BANCO ESPIRITO SANTO / 2009
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2 women in a café, one seems miserable. She explains that it is because she has money problems. Her friend tells her that it does not matter because she has open an account for her and has put 25 euros every month, which means she has a lot of money left and should not worry.The woman is amazed and says Really? You did that for me?Her friend laughs and says she was just kidding.Think of you save. Others won't do it for you.
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