The objective was to build affinity and TOM awareness for our brand. The challenge was a limited budget. This meant we had to look at simple yet effective ways to connect with consumers, in a culturally relevant manner that will build awareness for the brand and win the hearts and minds of our consumers during a time of uncertainty.

the bollywood night activity was set on selected fields with more than 100m of 2.5m high banner barriers, 12m led screen and sound set up for a movie night experience inside the city public gardens.

the campaign mesage "closer to your world" were featured on all barriers and marketing collaterals

bollywood movie night tickets were distributed to reserve seats also a targeted sms for location was sent to the consumers.

light snacks - pop corn, juices and water, were distributed in the event as part of the movie night experience

sales team were present in the venue to capture immediate sales transactions

live breaks during the movie were created to feature our brand advertisements and animations and rafle draws for valuable brand prizes.