Unify

With a few very strong brand assets we can ensure global consistency and a coherent brand expression across all channels.

Simplify

With easy-to-use brand assets and a clear manual everyone can come together to create a uniform brand appearance.

Amplify

All the brand assets have been polished and improved to reach their full potential in order to effectively and successfully communicate the Scania brand.

Clarify

The aim is to bring clarity to the use of all brand assets and to create a solid framework for precise communication.

Dignify

The brand identity has been developed with precision to enable us to communicate the pride, trust and dedication that run through

all that we do.

One Scania

Treat the brand assets with respect and follow the instructions with great care. The result will be “One Scania” in every interaction with the brand.

Every single brand asset were reviewed and refined – to support the desired brand image. The symbol, with the original historical griffin, was updated with 3D expression and the gold crown was replaced by a silver one, for a more contemporary look. The brand colours are derived from the symbol and effectively establish, represent and communicate the brand. The supporting colours are natural colours that reinforce Scania’s image as a grounded, reliable organisation, and a leader in the shift towards a sustainable transport system.

The image style, with two perspectives, was set to bring them closer to their customers and their vision. The holistic view, with images shot from above, shows the customer business, challenges and industries. The detailed view shows that perfection is in the details.

Scania Sans, a bespoke font family was developed to be used broadly in the organisation and communication, to unify the Scania brand expression.

A packed toolbox, closely linked to the heart of the company, but skewed to drive the Scania brand on their journey ahead.

• Unified communication and clear Scania branding and appearance

• Stronger and more unified brand expression

• New energy in the communication

(and organisation)

• A new way of communicating

• Anchoring the brands premium position

• Manifesting Scanias first class products and services offering