Cannes Lions
SCOUNDREL, Sydney / TAL INSURANCE / 2020
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The spot celebrates the humanity of Australians’ scars. Nothing contrasts human fragility with strength better than our scars. They are something we all have, but each one is personal and tells an intimate story of an injury or illness that we overcame. They shouldn’t be hidden away. They should be worn with pride. A sign of a life lived.
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