Schick Revolution, an innovative tool with built-in electric trimmer for beard design, was launched in Japan where only 20% of target consumers have beards.

Our challenge was to increase the number of Japanese men growing beards, enhance engagement with them, and drive trial of this revolutionary new product. Based on the identified consumer insight, "if I could find a beard style that suits me, I'd like to have one", we created the world's first 3D beard simulation site where people are exposed to 1000 styles and find the one that best suits them! (Please click on "Overview Video")