We promoted an action that treated parents with kid gloves. We organized an exhibition where the price of each work of art was the a bill from their parent’s house. When acquiring the art work ,the buyer would pay, in real time, for bills such as: water, telephone, condominium taxes and even the parent’s health insurance – and the parent’s didn’t know what was going on until their kids revealed the surprise.

First we asked the students to dedicate themselves to a completely original work. Then we asked them to bring in an unpaid bill from their parent’s house. We organized an exhibition for the works of art to be sold. But instead of a price tag, we placed the bar code of the bills, folded behind the credit sheet of each piece. Neither the parents or visitors knew that this was indeed, a bill. People were encouraged to use their own bank apps on the cell phone to pay for the work of art (in this case, the bill). After selling the majority of the works of art, we invited the parents to the exhibition. They gave interviews where they were asked about following an artistic career and then they were surprised: their kids' work were sold and the bills payed for. Take that, parents!

70% of the works of art at the exhibition were sold during the showing. The action become content to be divulged among the school’s stakeholders, such as parents, students and prospects. None of the art students has abandoned the course until now.