Cannes Lions
TRAFIK, Los Angeles / COCA-COLA / 2023
Overview
Entries
Credits
Background
The roster of directors tasked to shoot films in their home countries, about the common theme of real and magical connection in the holiday season.
Execution
We wanted to give the film a cinematic feel while also capturing the spirit of Christmas. The contrast levels were very specific - we didn't want the film to be too dark or too bright. It was also important we respected the integrity of the photography, which was very filmic, with subtleties and expression in the lighting.
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