Covid put science in the foreground and it was part of the global narrative, and even though Covid isn't over there is a feeling that Pfizer is so much more than a vaccine. They have a belief that they can cure the world's most heinous diseases. For us, it was how do we show the role of science in people's everyday lives. Science can do more than just heal us, it gives us a part of our lives back. That's where the real value of science comes in.

We employed an experimental cinematic approach that manifested itself in three layers.

Part of it was a very precise cinematic style that evoked both classic and humanistic approaches. We worked in an improvised, performance-driven fashion, where the actions and emotions dictated the shot, rather than the other way around.

Lastly, we experimented with Lensbaby, spinning cameras, and other optical effects and used our element shoot to create optics plates and macro shots that were then integrated into the shots from location with VFX. It was extremely thought out in every detail, but with room for spontaneity. Even though it may sound very academic, we wanted it to feel anything but!

In the end, I’d have to say that I truly feel that Paul and I succeeded in what we attempted to put together.