Cannes Lions

SCOOTER SAFETY - INJURY PREVENTION

CLEMENGER BBDO, Wellington / ACC (ACCIDENT COMPENSATION CORPORATION) / 2012

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Overview

Entries

Credits

OVERVIEW

Outcome

By taking the scooters up and down the country thousands of people saw and interacted with our message. This resulted in a 21% increase in visits to our website where people spent an average of 2.26 minutes.

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