In 1880, Ernest Thayer wrote a classic baseball poem called Casey at The Bat, in which the title character chokes with the championship on the line, leaving the hometown fans heartbroken.In 2005, as an effort to engage baseball fans with Johnnie Walker’s message of personal progress, we wrote a second chapter, outlining Casey’s redemption and ultimate success.

Visitors to themightycasey.com watched the film that brought our sequel to life, spending an average of 5 minutes on the site and increasing traffic to the Johnnie Walker brand website by 500%.