Cannes Lions

SCRUFFS WORK WEAR

JWT CHEETHAMBELL, Manchester / BIRCHWOOD PRICE TOOLS / 2010

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‘Banter’, a term used to describe activities or chat that is playful, intelligent and original. It is inherently English...’, Urbandictionary.comScruffs radio campaign talked to British tradesmen listening to a sports station while on-site. These guys love banter (especially about girls).

‘Man Tips’ are humorous bits of advice delivered by recognised actor Alan Ford, famous for his role as a tough East London (Cockney) gangster.

From his elevated hard-guy status he offers advice to lads, using cockney rhyming slang and innuendo to get round RACC restrictions and talk credibly in the vernacular of our audience.

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