Cannes Lions

SEA RESCUE SOCIETY

FORSMAN & BODENFORS, Gothenburg / THE SWEDISH SEA RESCUE SOCIETY / 2011

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Overview

Entries

Credits

OVERVIEW

Execution

For the first time it’s possible to see how the sea looks under different weather conditions. Pictures are much more emotional than numbers. To see the waves and the wind increases respect for the sea’s dangers, which positively impacts sea safety

Outcome

The mobile app was the no 1 top free app in Sweden the same day as it was released, ahead of apps from Facebook, Skype, Ikea and Spotify.

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