Cannes Lions

Sea Shell 1

Y&R URUGUAY, Montevideo / MINISTRY OF TOURISM / 2016

MP3 Original Language
MP3 Original Language
MP3 Original Language
MP3 Original Language
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Two working partners are talking when one of them notice a sea shell around. The other one invites him or her to put it next to the ear and listen. Instead of the sound of the sea, a sound of a routine sound is heard. This bizarre situation is to explain that nobody conserve good memories from routine.

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