Using editorial, social media and display, we drove users to follow the Modern Explorers journey across all of Expedia’s channels and on an MSN Hub.

We held Skype Q&A’s to interact with the explorers on their travels and built a Bing Map allowing users to compare where they’d been with the ancient explorers. Using their travel data we then inspired them to go to places they had never been before, using a call to action to discover more on the Expedia website and download the app.

Over 12 million people saw the campaign, generating half a million visits to follow the journey of the explorers. After seeing the campaign people were 54% more likely to search for and visit Expedia. The map challenge was taken 40,000 times.

The journey of the modern explorers inspired thousands to follow in their footsteps and successfully reinforced Expedia’s association with travel experiences enhanced by technology.