Technology has become part of our everyday lives, Christmas is no different, it’s the time when we send more hugs and kisses, but lately we do it digitally, or through artificial means, loosing the importance of skin contact. So we made ourselves a question: What if technology had advanced enough to transmit human contact through the distance? Would it ever replace the human touch?

NIVEA Creme´s Second Skin Project is an experiment that made people believe such technology was real. We chose two people who were going to spend Christmas apart and set up the prank.

The result proved that Technology is a wonderful thing but it will never replace the human skin/touch.

We released the video on Youtube and NIVEA´S social networks a few days before Christmas.

The campaign had a huge ammount of views in a very small period of time, with numerous possitive comments and shares in social networks: 1 million views in just a couple of weeks.

In addition the campaign became news and generated buzz in all kinds of media, including TV news, female magazines, and of course Advertising and Marketing media.