A group of mischievous binoculars can't even resist the Hyundai Tuscon... stealing one to go out cruisin'

The directors vision was to ensure the binoculars retained their real world movement - didn’t stray from what was physically possible for lookout binoculars. This confined the animation to two simple axis, and created a challenge for our animators to convey their personality through such limited movement, a challenge they rose to. The simplicity of the animation - conveying the awe of seeing whole new worlds for these usually stationary objects - is what gives the TVC its charm, resulting in the great feedback received.