The objective was to promote Sid Lee.Future collaborators and young talents who could come and work for us were the target.The insight was: free expressions spots remain in the most monitored city in the world.The idea became relevant once located and displayed in London.

The idea was to offer our artists the opportunity to bring their art into the very few spaces where surveillance cameras can’t see. To spit in the eye of big brother and prove that creativity has no limits.

Huge recognition from the art world, Powerful PR impact and numerous CVs sent to Sid Lee by people inspired by our project.