Minute Maid Zero Sugar couldn’t keep their drink on the shelves following the launch of the product. It kept selling out, but they were prepared to finally launch their first global campaign.

With Great Taste and Zero Sugar, Minute Maid Zero Sugar didn’t need a big celebrity like Jon Hamm to help sell it to people. But they got Jon Hamm anyways. We needed to launch Minute Maid Zero Sugar, and raise awareness to make sure that everyone knew Minute Maid Zero Sugar has the greatest tasting zero sugar of any zero sugar juice drink out there. And, also use Jon Hamm.

In short, Jon Hamm does nothing but wait in the wings. Minute Maid Zero Sugar sells itself.

In long, Jon Hamm comes to grips with the existential reality that his star power can’t add anything to a Zero Sugar Juice Drink that tastes this amazing.

+26% increase in sales

+6pts in average passion score from campaign launch compared to the last six months

+2.5x earned social reach compared to the last six months (from 1.77B to 6.34B)

+39M TikTok engagements

+600M impressions