To capitalize on younger consumers’ demand for enhanced nutrition, Minute Maid ® wanted to give its juice a boost, while refreshing its entire brand image. It was time to shake up the category with a new product and a new way to talk about Minute Maid. PUT GOOD IN. GET GOOD OUT. ™ helped jump start a whole new conversation around the brand. And keep Minute Maid on the tips of America's tongues.