Instead of transmitting David Bowie’s music, we gave our listeners the chance to send him a last message. A message to space. Normally our transmitters send a signal to a satellite which bounces it back to earth. For this occasion we changed our antenna’s angle and aimed it somewhere far above the moon.

January 12th Joe FM launches the idea. During one week our listeners were invited to send their last message on lastmessagetomajortom.com. The days that followed it turned into a radio topic sharing tributes online and on air. Finally we created a small event on the roof of the JOE FM station. A live broadcast. Heard on radio, and later on social media. All 2700 messages were converted to a radio signal, which at the press of a button was sent into space. Just like David Bowies legacy, all message are out there forever. Hope he can hear them.

The image of JOE FM as a classical hit radio station has improved. On the website there were 10 008 visitors, where from 7.914 unique visitors. JOE FM send 2770 out in space.