We invited Telstra customers to join in Send & See through eDM and owned channels, plus a wider audience through YouTube and banners pointing to our entry webpage. Entrants competed over 4 months to trial this service and send a free gift to someone they cared about. Winners' delivery videos were seeded online, with an invitation to win the next delivery based around key themes like Valentine's Day, Mother's Day and Best Friend. Australia's #1 TV show, My Kitchen Rules, increased reach with a competition using Send & See to trial its food and share reactions on the programme.

Send & See succeeded in its key objective of driving improved brand sentiment across a range of measures - most importantly a 16-point improvement gap in Net Promoter Score (NPS). Additionally, 48% of those surveyed were more likely to consider using Telstra. 82% said the campaign demonstrated that Telstra is innovative, 79% said that Telstra is helping them connect to everyone and everything and 74% said it showed them that Telstra stands out from its competitors. Oh, and we made quite a few people's day as well.