Telstra’s cutting edge technology, created a high-definition video chat with James Cameron, the media and Australian kids. The kids talked to him on the boat, just after the record breaking dive, giving them huge insight into the science and engineering used for the project.

As with any exploration, this project was fraught with challenges; least of all connecting the world’s media and the kids to a boat in the middle of a vast and unpredictable ocean.We invited a select range of the world’s media to attend the school link up and gave access to the content and interviews. Careful management of the event and partnership with National Geographic meant that we could ensure maximum reach and coverage.Also exclusive and unique daily blog videos were sent from the boat itself and housed on Telstra’s YouTube channel and on their on-demand TV service. Driving PR, social media and online engagement.

Telstra connected the world to history in the making, gaining coverage across nearly every global media network; BBC, CNN, Fox News, Reuters.Local media coverage reached just under 4m Australians through PR. That’s nearly 20% of the Australian population!We connected and helped inspire a new generation of explorers: “It’s inspired the kids at our school to go for their dreams” - Jennice King, student.“You remember when you were a kid and you wanted to build a rocket ship? That’s exactly what we did.” - James Cameron.“Telstra very definitely help us make history” - Maria Wilhelm, Expedition Partnerships.