Sennheiser was about to complete 5 years in India. The brief from the client was to create something uniquely Sennheiser that would be remembered and valued by the company's trade partners, brand endorsers and consumers, and which would convey an image of Sennheiser as very different from competing brands of headphones and microphones that had recently entered the Indian market.

Sennheiser and its subsidiary Neumann have made some of the world’s best microphones, which have been used by the world’s best musicians. Therefore, in its own way, Sennheiser has been an important part of music recording. We decided to create a book that would trace the history of mainstream music over 6 decades. The book examines 25 iconic bands and albums. Each spread is designed to reflect the imagery associated with the band and its era – art motifs, typography, colours and illustration styles – so that we look at each band in its own historic, social and cultural context.

The objective was to give the book as a memento to Sennheiser’s important trade associates, endorsing artistes, etc. However, the client was so pleased with the book and the way people were reacting to it, which the book has now made available for sale to music lovers and audio enthusiasts through Sennheiser’s distribution chain. The book has been well-received by consumers too, and we may soon be printing more to meet the demand.