The biggest challenge in packaging design is to diversify the different product ranges. We adjusted our creative idea by categorically separating the products into different categories, locations, standardized sizes.

The client was initially worried about the negative association of the color black. When looking deeper into Buddhism, we found out that black was not associated with darkness, just as white does not stand for brightness. The objective was simply to use modest language to reflect the metaphysical concept of “Tao” or “Dao”, a 'way', 'path', to 'become one with the tao', in order to harmonize one's will with Nature.

We simplified the technique for package production. Instead of having the card papers printed in three colors, we made one hot-stamping board for each grade of the product. This way, the patterns of the packages are easily stamped onto black, white and grey papers. The paper belt of each package is changeable according to its location; the product manual is made from left-over materials. By doing so, we manage to control the packaging cost at its minimum, while making no compromise on the quality of packages. This gesture also meets the teaching of incense culture: Modesty.

SENSE explicitly and implicitly conveyed the essence of its products that are based on wisdom, beliefs, spiritual metaphysics, or simply nature of reality. The philosophical and cultural essence of the products have been widely recognized, appreciated and praised. Recently, SENSE has been honored with two iF design awards 2014, both for communication (logo) and packaging design.