Insight: “When you taste something for the first time, you automatically taste it very carefully and sense the flavours. But if it’s something we’ve tasted before, our brain goes on autopilot”.

We wanted to see, if it was possible to erase the memory of milk completely from the mind and taste it for the very first time. Again. So we found 7 test persons who is highly responsive to hypnosis, and let a hypnotist work his magic.