Shocking pictures of suffering animals are being used in animal protection campaigns all the time. But most people just close their eyes to them. The songbook picked up a very significant but powerful detail in the hunters' often romanticized 'business of killing': the outdated and cynical tradition of horn signals as an 'homage' to the animals deaths.

2,500 songsbooks were sent to opinion leaders. 24% of the target group requested more Information. Dozens of regional newspapers jumped on the story the songbook was telling. As long as the horns are still blowing this songbook will stay a talkabout.