Cannes Lions
HERE BE DRAGONS, Los Angeles / FX / 2018
Overview
Entries
Credits
Description
In FX’s series Legion, reality is unreliable. Fans are constantly led to doubt the main character’s perception and question the reality of what they’re seeing. The Legion Mixed Reality Experience drops audiences into David Haller’s unstable narrative, embracing immersive theatre and AR to make them question their own reality.
The sensory experience mixed reality by using interactive objects and animation with live actors and physical environments. The MR elements let participants explore their own version of reality through the eyes of David Haller, the schizophrenic lead character who believes he may be a mutant.
Execution
The sensory experience was created in collaboration with global leaders in VFX, featuring an unprecedented hardware and software pipeline that allowed users to live out scenes from the show’s first season in David Haller’s hospital room. The capabilities of Microsoft Hololens allowed for a unique scan of the room for each participant, allowing for CG objects to appear in front of the user as they would in a physical environment.
Once the AR environment was solidified and integrated into the headsets, real-life actors memorized the location of each virtual object in the room, in preparation to perform for each participant without breaking their sense of presence. A custom set was fabricated to incorporate series elements and draw fans into the experience.
Outcome
The premiere of Sessions sold-out in minutes, with stand-by lines circling around multiple city blocks by the installation. Fans and press were delighted by the experience, which garnered over 320 million earned media impressions.
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