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On October 7, in a central square in Lisbon, a stunt ambient piece gave a unique view of the new Peugeot 308 to be officially launched within two weeks. A video of the stunt was published on YouTube and Facebook.

From the first airing of the video about the stunt on YouTube until the launch of the 308 the brand's facebook fan base grew by 10%.

The video on YouTube broke the brand record of views (above 80,000) with no media support.

The stunt was picked up by all car magazines and newspapers, talking about the 308 as a perfect marriage between technology and art.