Our project is a cooperation between Coca-Cola and the Nanjing Youth Olympic Games. the Nanjing Youth Olympic Games isn't as well-known as it should be. Since the concept of Coca-Cola is "sharing happiness" we can both promote this event together and make people more aware of it. The biggest issue was a $0 media budget on this event even with Coca-Cola as the Official YOG Beverage Sponsor.

So we created a mini game on our official WeChat(SNS) account to promote the Nanjing Youth Olympic Games. With the help of this social platform, we were pleasantly surprised at the game's increasing popularity. The number of people who have played this game both domestically and internationally total more than 200,000. This is a big step to let more people know the Nanjing Youth Olympic Game.

Our main way of promotion is through WeChat, which is a wildly popular social app in China. It's a very quick and effective way to spread information. It has help promote the Nanjing Youth Olympic Games.

Important Tip: Share our games in your WeChat Moments. Just click on the link shown. Share the link after you play the game. By doing this, even more people will know about the Nanjing Youth Olympic Games.

News coverage from main Vertical Portal site.

Participants get really crazy about the game,and people “cheer up”all the time,SHAKE FOR YOG SNS link share all over the SNS network.Over 200000 people playing the game all over China by mobile device.And 200000 members of SNS view the grand event and share it by SNS. The last but not the least,more than just China.all over the world participated by SNS.On ground event from a city,spread to whole country,then to the world.This is a big step to let more people know the Nanjing Youth Olympic Games.