Cannes Lions
BBDO GUERRERO ORTEGA, Makati City / JANSSEN PHARMACEUTICAL / 2006
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The evil white specks are on the attack. And they keep on coming. Not to worry, you've got the Nizoral bottle-gun. You aim and click to fire at one. But surprise, you've annihilated the evil army with one shot! This game dramatises the effectiveness of Nizoral in eliminating dandruff with weekly washing. It speaks to young upscale adults who may have all the time in the world to play video games and tinker with electronic gadgets but forget about the dandruff on their heads!
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