Cannes Lions
J. WALTER THOMPSON LONDON, London / SHELL / 2015
Overview
Entries
Credits
Description
This fast-paced film shows a menacing, shape-shifting creature
(representing engine gunk and corrosion) pursuing a sports car running on
Shell V-Power Nitro+ fuel. As the drama builds, the hero car constantly
out-manevours the relentless beast at every turn and ultimately defeats
the enemy by using a Shell forecourt as protection.
Execution
This film uses CGI to create a realistic shape-shifting monster made of rusting metal, gunk, dirt and serrated metal and shows it chasing down a BMW sports car through a mountain road. The car is protected by Shell V Power Nitro Plus fuel and is able to out perform and ultimately defeat this beast and the dangers it represents to a car’s engine. The commercial was filmed on location in Chile. The CGI took over 9 weeks and involved over 20 people.
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