Cannes Lions
VODAFONE TURKEY, Istanbul / VODAFONE / 2016
Overview
Entries
Credits
Description
Dare to Dream…
Istanbul is a synthesis in itself; a source where the meeting of cultures, their union creates bridges towards each other, and opens doors… It is the point of where the East and the West; the past and the future meet.
Just at this point the light, with its objective and timeless presence, touches everyone from an equal distance, and in fact, opens a bright path for everyone. Considering it in line with the geography we live in, the 800-year old sufi inheritance that symbolizes our light has merged with the technology in our lives.
On the same timeless plane, the Whirling Dervish’s timeless journey, the tolerance of “come, come whoever you are”, encompassing everyone from all faiths and the drone symbolizing the future.
The meeting of the Whirling Dervish with technology; in a way the meeting of the past with the future…
Execution
• Receiving the light from audience (mobile phones to screen)
• Directing the light with a drone
• Story teller starts: “Dare to dream”
• Real time face mapping of storyteller; reflecting daring dreams.
• Story continues and becomes alive: a model on stage with a 3D designed and printed dress.
• Getting life from lights; dancers perform in real time interaction with mapping
• Drone start to give back symphony’s light, we give life.
• Dervish arrives and turns a single light beam into thousands: venue comes alive
• Orchestra became visible on stage to accompany the whole symphony
• Closing: we give back the light and life to the audience:
- a “digital symphony” performance of 18 minutes was realized with men and machinery, where the stage, ceiling and walls were turned into a platform.
- 22 projectors.
- 12 tracking cameras to collect real time data from the artists
- Live data converted into real time visuals.
Outcome
34,000 people watched this visual feast, which included several forms of art, live. As a result, the use of digital technologies in all areas of life and Vodafone’s leadership in digital transformation was underlined once more.
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